INIT Wearable Camera
INIT Wearable Camera
YEAR - 2015
CLIENT - ACCD Thesis
TEAM - Shiva Farrokhi
ADVISOR - Andy Ogden
PHOTOS BY - Eric Eng
VIDEO BY - Margaret Frye, Matt Williams, Shiva Farrokhi
LOCATION - Pasadena, CA
Intro :
INIT is a wearable camera concept designed to capture moments of the past and snapshots of the present in an intuitive way, allowing people to fully enjoy their experiences without having to actively record them.
Value Proposition:
With "In-it," individuals can actively participate in events, fully engage with others, and immerse themselves in experiences without the constant distraction of recording. This allows them to be fully present and enjoy the moment, while also having the assurance that no unexpected, noteworthy event - whether positive or negative - will be missed. Later on, they can revisit these captured moments, reliving cherished memories and easily sharing them with others, all while remaining fully engaged in the present.
Unique Design
The INIT camera offers users a choice between two stylish shapes: round and square. Additionally, it comes in six attractive colors: gold, rose gold, silver, steel, black, and white. This extensive range of options allows users to truly customize their camera and transform it into a unique fashion accessory that complements their personal style.
Diverse Accessories
An additional distinctive feature that sets INIT apart is its comprehensive range of accessories. The brand offers a diverse selection of accessories tailored for both men and women, as well as options designed specifically for home use. Furthermore, INIT leverages brand partnerships for the accessories it offers to further enhance awareness. Collaborating with other brands allows INIT to expand its reach and introduce the camera to new audiences.
How It works?
The camera continuously records and deletes videos in real-time, retaining only the most recent 15 seconds. This innovative feature allows you to effortlessly preserve any important moments that have just occurred. If you realize that something worth keeping has already transpired, you can easily retrieve and save it without any hassle. Users could also rely on it to automatically capture important moments and scenes as they occur as the device uses advanced technologies like AI and machine learning to identify significant events to proactively keep. The captured footage will be stored internally or synced to a cloud-based service for easy access and sharing.
Intuitive App
The app acts as remote controller, and editing tool, an interactive map, and a place to share your moments with friends and family. INIT also serves as a practical safety tool. Similar to a personal dash cam, the app is equipped with safety features such as alarms and close contacts.